Project Description
Rob Grindlay
Partner: Generate / Generate Insights
Figuratively, we think of 20/20/20 vision as the naturally good 20/20 vision that our clients have anyway… strengthened by another 20 from us. Fundamentally, with more diverse skill-sets at our client’s table, they get to see and do more.
But often the value being added is wider than a single solution.
Many marketing teams are not just under pressure to produce more. They are also dealing with fragmented processes, inconsistent strategies, stop-start workflows, and too much friction between the people and parts that contribute to the work. In that kind of environment, the problem is not always a lack of effort. Often, it’s a lack of shared clarity across the work.
That matters, because marketing performance is shaped by more than the quality of individual outputs. It’s also shaped by how clearly the work is framed, how smoothly it moves, and how well the different contributors around it are able to work together. And friction is not always technical. It can also come from people – from: differing assumptions, habits, communication styles, and predispositions that quietly slow progress or weaken cohesion.
That’s where a broader view can also help.
We are client-need-led. So we do not begin with a fixed package and force your situation into it. We begin with the actual need, then bring together the right mix of strategic, creative, and technical capability around the task.
That may mean clarifying strategy and briefs, strengthening cohesion across the work, improving workflow and handoffs, adding specialist capability where it is needed, or helping shape a more streamlined way of getting good work done.
The result is not simply extra output. It can mean broader support, clearer progress, less friction, and a more effective working system… without business managers having to build everything in-house, or lose control of the bigger picture.
So, that’s the opportunity behind engaging 20/20/20 vision.